Home | The Signal

Oct 28, 2026

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2 min read

The Audience Is Dead. Long Live the Decision.

For decades, advertising has been built around audiences: define the segment, move it into a platform, and optimize against it. AI is starting to invert that model, shifting the focus from who someone is to what a brand should do next based on fresh customer context. In that world, the audience doesn’t disappear—but it becomes the output of a decision rather than the center of the strategy.

Oct 28, 2026

•

2 min read

The Audience Is Dead. Long Live the Decision.

For decades, advertising has been built around audiences: define the segment, move it into a platform, and optimize against it. AI is starting to invert that model, shifting the focus from who someone is to what a brand should do next based on fresh customer context. In that world, the audience doesn’t disappear—but it becomes the output of a decision rather than the center of the strategy.

Oct 26, 2026

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2 min read

Marketing is Now Business Intelligence. Ed See on Signal & Noise at Zeta Live 2026.

Zeta Global’s Chief Growth Officer says marketers exist to create profitable customers, and on the rise of the Chief Marketing Technology Officer (CMTO), why precision beats personalization, and how brands become discoverable to AI agents.

Oct 26, 2026

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2 min read

Marketing is Now Business Intelligence. Ed See on the Rise of CMTO, Agents & AEO

Zeta Global’s Chief Growth Officer says marketers exist to create profitable customers, and on the rise of the Chief Marketing Technology Officer (CMTO), why precision beats personalization, and how brands become discoverable to AI agents.

Oct 23, 2026

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2 min read

Where Should Decisioning Live? Zack Wenthe & Adrian Bolosan on Data, AI Agents, and the Connected Customer Stack

Tealium’s Director of Product Marketing and Databricks’ Head of ISV GTM say decisioning won’t live in one place, and the winners will pair real-time signals with historical data.

Oct 23, 2026

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2 min read

Where Should Decisioning Live? Zack Wenthe & Adrian Bolosan on Data, AI Agents, and the Connected Customer Stack

Tealium’s Director of Product Marketing and Databricks’ Head of ISV GTM say decisioning won’t live in one place, and the winners will pair real-time signals with historical data.