The new Signal & Noise episode with Gregory Kennedy is now live. Listen (or watch): The Meme is the Message with Gregory Kennedy.

After two decades in Silicon Valley, Gregory moved to Seattle and launched Vibe Your SaaS, a founder-focused consultancy, newsletter, pitch competition, and live show. He has also built a following on X with memes, sharp opinions, and relentless publishing.

Gregory joins Rio Longacre and Krish Raja on the new Signal & Noise episode to explain why Silicon Valley is still the only place where a founder with a wild idea and maybe a prototype can get funded and encouraged to go for it. You'll also hear why AI is creating an enormous opportunity for solo founders and tiny teams to build very large businesses with an incredibly small set of resources.

Along the way, Gregory shares how to build an audience that lasts: pick one platform, commit for the long term, and keep showing up through the quiet months. You'll also learn why reaching people has never been easier but getting them to care is the real work, and what brand and taste mean when AI floods the internet with content.

By Rio Longacre

Marketers have never had access to more first-party, third-party, commerce, and media data. The problem is that turning all of it into usable insight still requires too much technical complexity, too many handoffs, and too much time.

As an example, Amazon Marketing Cloud holds one of the richest advertising and commerce datasets in the market, yet only 10 percent of advertisers use its advanced capabilities to take full advantage. The obstacle is the technical path from question to answer. Rio explains how AI agents are turning plain-language business question into the queries and permissions that produce insight marketers can act on.