The new Signal & Noise episode with Adam Woods and Amy Crowther, “Building the Agency Operating System,” is here, recorded LIVE at MCM Creative Studios in New York City. Watch (or listen): Building the Agency Operating System: Adam Woods & Amy Crowther on Signal & Noise LIVE at Advertising Week 2026

Adam Woods is Global Chief Product Officer at Incubeta, previously CTO of Wunderman and CEO of Choozle. Amy Crowther is CEO, Americas at Incubeta, formerly the region’s President and Chief Client Officer, with earlier leadership roles at Dentsu, Reprise Digital, and Jellyfish.

If AI can execute in seconds what agencies once billed for in hours, what should clients pay for next?

Filmed LIVE at Advertising Week 2026 at MCM Creative Studios in New York City, this episode of Signal & Noise brings together hosts Rio Longacre and Brett House with Incubeta’s Adam Woods, Global Chief Product Officer, and Amy Crowther, CEO, Americas, for a candid conversation about an agency business model being rebuilt around technology.

Building an agency operating system means more than assembling a collection of tools. It means connecting creative, media, measurement, and client-owned intelligence, a push Incubeta calls Seamless.

Data now informs every stage of creative, so teams start from what’s already working, and Adam describes breaking creative down scene by scene to see which elements drive performance. Amy puts roughly 80% of Incubeta’s work in the messy space between creative and media that clients have been stitching together themselves. She says changing how people work matters as much as changing the technology.

The four also take on beyond-billable-hours economics: outcome-based pricing, why agreeing on the outcome is always the first hurdle, and how a shared-outcome model changes the client relationship. They move past click-through rates toward profitable growth and customer acquisition cost, and discuss helping CMOs make a stronger case to CFOs.

This one was filmed live in the studio, so watch the video if you can. Watch (or listen): Building the Agency Operating System: Adam Woods & Amy Crowther on Signal & Noise LIVE at Advertising Week 2026

As AI makes content faster and easier to produce, what makes creative work worth paying attention to?

Filmed LIVE at Advertising Week 2026 at MCM Creative Studios in New York City, this episode of Signal & Noise brings together hosts Rio Longacre and Brett House with Brandon Mikolaski, Director of Creator Partnerships at Forbes Creator Network, for a candid, funny, and wide-ranging discussion about creativity, audience trust, and the human judgment behind great work. Brandon’s perspective is shaped by stand-up comedy, creative leadership, branded entertainment, and his time leading creative and content at GSTV.

The conversation explores where AI and automation genuinely help creative teams, where they fall short, and why experience, taste, and a strong point of view still matter. Brandon shares how his team at GSTV used automation to produce tens of thousands of video variations, while keeping quality control and creative decisions in human hands. He also explains why he uses AI for research and operational tasks while keeping campaign ideas rooted in collaboration and human insight.

This one was filmed live, so watch the video if you can: Creative Judgment in the AI Era: Brandon Mikolaski on Signal & Noise LIVE at Advertising Week 2026